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Media Tips for the Next Recall
TEXT:
NORMAN
SOLOMON Media strategists were key to the recall drive that ended in triumph for Arnold Schwarzenegger’s savvy corporate backers. So, as a public service, here are some tips for any partisans who want a shot at spinning their way into recall history:
Do your best to capitalize on smoldering
resentments.
Try to throw a manipulative harness on
sincere concerns among voters. Keep the media messages simple and
simplistic.
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AUSGABE 34 SCHWERPUNKT MEDIENMORAL STARTSEITE EDITORIAL VON BJÖRN BRÜCKERHOFF GEGEN DEN TAKT DER MEDIEN MONEY MAKES HEADLINES VERDI BRAUCHT FEINGEFÜHL TRAUMFABRIK KOMMUNISMUS EINFÜHRUNG IN MORALISCHES HANDELN REGELN FÜR DAS GUTE LEBEN DAS PRIVATLEBEN DER POLITIKER MEDIA TIPS FOR THE NEXT RECALL ZWISCHEN PROPAGANDA UND PR MORAL UND MEDIEN: GROSSE WORTE PORNO, CRIME UND KRIEG ALLE AUSGABEN IM ARCHIV PRESSESERVICE IMPRESSUM |
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Do your best to generate a steady stream of media messages that obscure complexities of underlying power relations while providing plenty of buzz phrases and images that mostly serve as triggers for pre-existing assumptions. |
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SCHWARZENEGGER: JOIN ARNOLD | ||
Sound-bite platitudes and Schwarzenegger’s muscle-bound
celeb candidacy were well-suited to what passed for news on television,
where even “in depth” stories were usually the word-length equivalent of a
few short paragraphs. While newspapers provided some notably serious
reporting, for the most part the TV news zone was predictably agog with
glitz and sizzle.
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